A new Greek restaurant called Sizzled has opened in Cornmarket in Oxford.
To date Sizzled has been operating restaurants at shopping centres - Bluewater in Kent, Lakeside in Essex, and Merry Hill in the west Midlands.
Now the chain has opened a fourth restaurant on the corner of St Michael's Street, in a unit previously occupied by a souvenir shop.
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Owner Makis Nikolaou said he was delighted to have opened a fourth branch of Sizzled - this time in Oxford city centre.
He added: "In the past we have opened in shopping centres but a friend of mine suggested we should open in the city centre instead.
"Tourists are always going to come into Cornmarket - when you are a tourist you want to see Oxford and Oxford is not the Westgate.
"We had an opportunity to go into the Westgate but decided to open here instead."
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The restaurant owner said the reception from customers has been very positive so far. Sizzled opened just over a week ago.
"It has been very good so far - it has exceeded our expectations," he added.
"At the moment it's more students and tourists at lunchtimes and for dinner it's more local customers and tourists."
Dishes on the menu include Yeeros, crispy grilled slices of meat marinated in olive oil and herbs, served with mixed green salad, Greek pitta bread, dip and chips.
Also served is Simply Grilled Suvlaki, skewers of tender meat pieces brushed with olive oil, served with mixed green salad, Greek pitta bread, dip and chips.
Diners can also choose Sizzled Burger, Sizzled Wraps, and Greek Pitta.
There are also salads on the menu, including Pure Greek, Chicken Delight, Halloumi Special and Sizzled Mozzarella.
Mr Nikolaou is originally from Thessaloniki in Greece.
Prices at his Sizzled restaurants are "competitive", he added.
The Sizzled website said earlier: "We firmly believe there’s no greater way to experience the best of the Mediterranean than with healthy, wholesome ingredients, simply grilled, served with love and complemented with the greatness of hospitality.
"At Sizzled we’re obsessed with the joy of simple, tasty dishes, grilled and served in the Mediterranean way. It’s not just about a list of healthy ingredients.
"It’s an entire way of life, centuries old. To eat like a Mediterranean, you enjoy the ritual, personal connection of sharing food."
With Itsu and Shake Shack nearby, diners now have plenty of choice when it comes to different cuisines at the George Street end of Cornmarket.
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Andy is the Trade and Tourism reporter for the Oxford Mail and you can sign up to his newsletters for free here.
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