Plans for a 50-room US-style motel have been submitted to the council.
Adalta Real has applied to West Oxfordshire District Council for outline planning permission for the scheme plus a new access on to Banbury Road at Chapel House Farm on the intersection between Banbury Road and the A3400 outside Chipping Norton.
Details of access and scale are for consideration in this application, with appearance, landscaping and layout to follow in a future reserved matters application.
The land is occupied by a principal farmhouse and a number of traditional and modern farm buildings.
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Adalta Real says it will be a "re-imagined ‘motel’ for today’s travellers - providing high design at accessible pricing and founded upon socially responsible choices across design and operations."
It says it will be "a base for adventures and explorers".
A design brochure by RIBA award-winning architects Woldon says the motel layout is based on a courtyard with rooms ‘accessed off a covered terrace based on the traditional US style motel model’.
The main car park for 45 cars will front on to the road. The welcome hall next to it will have a check-in area, snug, flexible event space and back of house functions.
All motel rooms face on to the central landscaped courtyard which provides "opportunities for alfresco dining and picnicking".
The buildings are proposed to have "an agricultural aesthetic, with pitched roofs and timber and metal cladding considered as potential materials".
There is a separate service courtyard for laundry and bin collection as well as an overflow car park which is proposed at the back of the accommodation blocks, alongside the bin storage area and a substation.
Cycle parking is proposed to the front of the welcome hall.
Documents submitted with the application said a new access point on to Banbury Road "is in close proximity to the existing bus stop which serves the 489 bus route between Chipping Norton and Banbury".
It added that the proposed new access point "has good visibility in both directions".
A pre-application submission was made on this land for a motel development in 2022.
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A planning statement said: "The council’s written response was not positive due to its siting outside of the built limits of Chipping Norton and that further evidence would need to be submitted to justify the siting outside of the town.
"This scheme also included a new office building which would be used alongside the permitted commercial uses to the south, however this is not included in this application."
It pointed out that the site is outside the main built form of Chipping Norton.
However, there are existing businesses in close proximity with a service station and a car showroom to the north.
Residential development has been permitted by the council on the land immediately to the west of the site subject to this application, it said.
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