Toys R Us has confirmed it plans to open a new store in Oxfordshire just in time for Christmas.
The American children's toy retailer has announced that three shop-in-shops will open every week between September 28 and the festive season across the UK.
37 new locations within WHSmith stores, including in Chipping Norton.
Toys R Us went bust in February 2018, shutting the doors on all its 100 shops and resulting in the loss of more than 2,000 jobs.
It announced plans for a relaunch in October 2022, before striking an exclusive deal with WH Smith for concessions in the UK.
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Managing director of WHSmith High Street Sean Toal said: "We've had queues around the block for many openings in the last year which tells you just how much people are loving seeing Toys R Us back again.
"But our job isn't done yet, and I'm pleased to be bringing the magic of Toys R Us to even more customers over the coming months ready for the best time of year – Christmas!"
WHSmith and Toys R Us toys and games buying manager, Michelle Phillips, has shared the top five toys and games for Christmas.
She said: "We're expecting Squishmallows to top the list of our bestselling toys this Christmas because we know they are really popular.
"Ladbaby have also just released a hilarious new game dedicated to their sausage roll obsession likely to be a family favourite.
"And we can't forget our very own Geoffrey the Giraffe who will be stocked in every Toys R Us store.
"Stocks are limited so make sure you pick them up from our stores as soon as you can."
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