Jeremy Clarkson has announced a Black Friday zero per cent offer on his Hawkstone alcohol range.

The 62-year-old owns both Diddly Squat Farm and The Farmer’s Dog pub in Oxfordshire with his Hawkstone range being sold and served at both locations.

Alcohol under the banner includes a variety of lager, stout, cider, pilsner and even vodka with his Prime Video Clarkson’s Farm co-star Kaleb Cooper working on the cider side of things.

Both Mr Clarkson and Mr Cooper appeared in an Instagram video on Hawkstone’s official account ahead of Black Friday.

READ MORE: Jeremy Clarkson backs Clarkson’s Farm star Gerald Cooper in new venture

The farming duo comedically announced that there would be no discount on the products to mark the occasion as they did not have one last year either.

“I am sitting here on my throne of Hawkstone because I have an important announcement to make,” said Mr Clarkson.

“Last year for Black Friday, we decided to offer zero per cent discount on all of our products.”

Mr Cooper added: “And that worked so well, we’re going to do it again.”

“And not just for the day but for the whole year you can pay full price for your Hawkstone.”

READ MORE: Jeremy Clarkson bans Richard Hammond from his Oxfordshire pub

In another video posted by Hawkstone on Black Friday, Mr Clarkson said: “I’ve had an idea, why don’t you buy a washing machine, then you'll make a saving of course and you can spend that saving on lager.

“That way, everybody wins. You do, because you saved money and got beer. British farmers do because it's their products that are used to make this delicious beer.

“The washing machine people do because you’ve got their washing machine and then, most importantly, it's me.”

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